Saudi Entertainment Ventures (SEVEN), a subsidiary of the country’s sovereign wealth fund PIF, has announced its merger with Qiddiya Investment Company (QIC) in a move that will see the establishment of a lifestyle and entertainment giant in the kingdom.
Announcing the entry of SEVEN into its group of companies. Saudi-based QIC said the move enhances the entertainment ecosystem and achieves integration between QIC’s activities in the sector.
By joining QIC, SEVEN supports the group’s objectives in developing the concept of play, enhancing local talents and…
