There was a time when Saudi Arabia was defined primarily by its economic strength.
Today, it is being redefined by something far more powerful:
how people live, experience, and connect.
At the heart of this transformation is Saudi Vision 2030—and one of its most human-centered pillars, the Quality of Life Program.
From Economic Power to Lifestyle Power
Launched in 2018, the Quality of Life Program represents a strategic shift in how nations compete globally.
It is no longer enough to build economies.
The future belongs to…
