Cool Inc, a luxury and lifestyle hospitality group, has thrown open the doors to 12 new restaurants in Saudi Arabia in collaboration with the General Entertainment Authority.
Four opened at the Jeddah Yacht Club on Wednesday, and eight launched at Via Riyadh entertainment hub on Friday.
Cool Inc will also bring three new dining concepts, Madeo, Ernestou by PJ, and Crustacean, to the kingdom by the end of this year.
Ghaith Al Johani, chief commercial officer of Cool Inc, tells The National that each of the restaurants has been cherry-picked keeping Saudi consumers in mind.
“They have a…
