What Happened: The Kingdom of Saudi Arabia is rolling out the red carpet for Asian tourists.
In the first eight months of 2023, more than 4.1 million travelers from the Asia Pacific region visited Saudi Arabia — a 15 percent jump from the same period in 2019, according to Saudi Tourism Authority (STA).
By 2030, the nation plans to attract 150 million tourists from around the world, 3 million of whom will be from China. This is a core part of Saudi Vision 2030, the country’s blueprint for economic diversification, with tourism expected to contribute to 10 percent of GDP, up from 4.45…
